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Babies 'R Us Closure: Everything You Need to Know

April 4th, 2018
Babies 'R Us Closure: Everything You Need to Know

It was sad—and shocking—to hear about the closure of Toys ‘R Us, and thus Babies ‘R Us’ US retail store locations.

Along with the blow to our nostalgia, a lot of baby registry holders have been left thinking, “So what’s going to happen to my registry?”

Unfortunately, with the closure of the online and brick and mortar stores, there are a couple small losses customers will have to face. On the bright side, however, your baby registry doesn’t have to take a significant hit. With Blueprint, you can build a near identical baby registry and even include cash gifts and items from other retailers all in one place.

We’re here to share the must-know details about this major brand’s closure, including important dates and policy changes. If you have a current Baby Registry, any outstanding gift cards, or items you may need to return, this article is for you.

We’re sure there are a lot of questions surrounding the news, so we’ve outlined everything you need to know to get your baby registry back on track.

How can I contact Toys ‘R Us or Babies ‘R Us?

You can contact Toys ‘R Us directly by calling 1-800-869-7787, between the hours of 8am and 11pm PST.  You can also send them an email through their contact form.  

A current list of FAQs for the U.S. Liquidation of Stores is available here.

Will Blueprint Registry be able to replace and swap the same items I have on my Babies ‘R Us registry?

We want to make sure this process is as seamless as possible. Let our Blueprint Registry Concierge team help match the items on your Babies ‘R Us registry with the same gifts from other popular retailers. All you need to do is submit a form with your Blueprint Account email address and a link to your Babies ‘R Us registry and that’s it! We’ll take care of the rest.

If you prefer to make the swap yourself, we recommend first creating a baby registry with Amazon. Most items from Babies ‘R Us will be available to find on Amazon, and then you can import this new registry to Blueprint immediately with our handy Import Tool.

Please note: Some items are exclusive to Babies ‘R Us, and are not available with other retailers. We’re always happy to assist you with finding a similar product for any retailer-exclusive gifts.

How long do I have to use my Babies ‘R Us gift cards and perks?

We recommend using your Babies ‘R Us gift cards, Endless Rewards, or store credit before April 21st, 2018. Stores may run out of inventory, so be sure to shop as soon as possible.  Endless Earnings, in the form of e-gift cards, will be accepted until April 23rd.

Unfortunately, Toys ‘R Us and Babies ‘R Us have stopped accepting Rewards coupons at this time (the effective cut-off date was March 22nd).

What about returns or exchanges?

All sales with Toys ‘R Us and Babies ‘R Us are final. No exchanges or returns will be accepted.

Are there any current sales going on?

Babies ‘R Us physical stores have implemented sales due to their closing, and sales may differ depending on location. Liquidation sales began March 23rd.

Can I still make purchases online?

Purchasing online is no longer available from and New orders online will not be taken or honored as of March 29th. If you have already placed an online order before this date, you should expect the item to be delivered soon.

There’s no need to fear the loss of your baby registry with the closure of Babies ‘R Us, and Blueprint is here to make the transition as easy as possible. Ready to get started? So are we!


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