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This privacy policy (“Privacy Policy”) describes the information collected by Blueprint, Inc. (“Blueprint”, “we”, “us”), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. We encourage you to read this Privacy Policy carefully when using our website (the “Site”) or transacting business with us. By using our Site, you are accepting the practices described in this Privacy Policy as well as our Terms of Service.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

1. Changes to Our Privacy Policy

We will occasionally update the terms and conditions of this Privacy Policy. Such modifications shall become effective immediately upon the posting thereof, and we will update the “last updated” date on this Privacy Policy to reflect the date of change. You must review this Privacy Policy on a regular basis to keep yourself apprised of any changes.

2. What We Collect and How We Use It

Blueprint collects and may track personal information that may identify you, such as your name, e-mail address, and payment information necessary to process orders made via the Site, along with certain other information that may not identify you. We may also request certain information about your tastes and preferences in order to support your use of the Site. We collect this information via our registration forms, online questions, surveys, the "Contact Us" section of the Site, third-party account credentials(for example, your log-in credentials for Facebook or other third party sites), and any additional features that we may choose to implement in the future. If you provide your third-party account credentials to us, you understand that some content and/or information in those accounts may be associated with your Blueprint account. This Privacy Policy covers all such third party account information that you disclose, share, or transmit in connection with your use of our Site.

When you visit our Site, we may also collect information from or about you that does not personally identify you. This non-personal information may include demographic data, age group, geographic area, and/or gender. This also includes computer-generated data that we automatically collect, such as the website from which you have come to our Site, your computer type, screen resolution, operating system version and Internet browser, as well as information based on your interaction with the Site, such as web log information, page views, and IP addresses on an anonymized basis. We use your IP address, your device type, your website interactions, and other non-personal information to deliver the Site and our services to you and to help diagnose problems with our servers. This technology helps us to, for example, compile aggregated statistics about our users and their use of the Site. We use these statistics to improve the design and content of the Site, to prepare and deliver our marketing programs, and for research and other purposes. We may also collect or create anonymized information, which is information that has been stripped of information that traditionally permits identification of specific individuals, such as names and full dates of birth, and/or that has been aggregated in a manner so that you and other Users are not personally identified. Non-personal information may also include data that is aggregated or otherwise de-identified from personal information that we have collected from you. Because non-personal information and anonymized information do not personally identify you, we may use either or both for any purpose, including sharing that information with our affiliates and with other third parties. In some instances, we may combine non-personal information with personal information; however, if we do combine any non-personal information with personal information, the combined information will be treated by us as personal information, as long as it is combined, and its use by us will be subject to the terms applicable to personal information under this Privacy Policy.

We or one of our trusted services providers, on our behalf, may use the information that you share with us to:

  • Identify and authenticate your account when you log in to the Site;
  • Provide the products and services you have requested;
  • Recommend our products and services and those of our promotional partners that may be of interest to you;
  • Develop and display content and product advertising to match your interests and history with us;
  • Solicit your feedback and respond to your questions and concerns;
  • Improve the Site and the products and services we offer;
  • Notify you about your use of our services and the Site; and
  • Manage and improve the Site and how we provide products and services to you.

Further, we may collect and store personal information about other people that you provide to us, such as their name and email address. If you use our website to send others (friends, relatives, colleagues, etc.) a product as a gift, we may store your personal information, and the personal information of each such recipient in order to process those requests or facilitate future activities.

3. Information We Disclose to Third Parties

Blueprint will not sell, rent or share your personal information with any third parties except to:

  • Affiliated companies, such as subsidiaries or other companies under common control with us who may only use your personal information for the purposes described above.
  • Trusted service providers that are integral in managing and operating the Site, provide services to you, including payment processing, order fulfillment, customer support, and technical assistance, and that are bound by law or contract to protect your personal information.
  • Our formalwear partners including Men`s Wearhouse, Jos. A. Bank, and Moores Clothing for Men, for direct marketing purposes. David`s Bridal may also choose to share, sell, trade, or rent your personal information to other third parties for direct marketing purposes (i.e., offering goods and services that we believe would be attractive to our customers). We require all third parties with whom we share information (including personal information) that we collect to handle that information in accordance with this privacy policy. However, these third parties may also have additional or different privacy practices that you may find on their respective websites. You may also go to their websites to find out more about technology they use to collect information while providing us with services.
  • Third party retail partners that may offer products and services we think may be of interest to you, as well as for marketing and promotional purposes.
  • Any other third party to whom you have provided your consent.
  • Third party advertising partners and networks who may display or serve advertisements on our behalf on our Site or elsewhere on the Internet. These third parties may set their own cookies, pixel tags, web beacons, or similar technologies to collect information about your activities on our Site and across different websites and applications in order to make our ads more relevant to you.
  • Social networking services, such as Facebook, that may display and share your Facebook information in accordance with applicable law and their own terms of service and/or privacy policies.
  • Other users you, in your sole discretion, give permission to view and edit personal information about you. For example, you may choose to invite family members to assist you with your wedding registry or purchase gifts for someone else on your behalf.
  • Enforce our rights or protect our property; protect the rights, property or safety of others, investigate fraud, or respond to a government request; or as needed to support auditing, compliance, and corporate governance functions.
  • Defend ourselves in litigation or a regulatory action, and when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.

We may also disclose information about member visitors’ Site usage and demographics to third parties on an aggregate basis. Identifiable and non-identifiable user information and data may be disclosed or distributed to another party with which Blueprint enters or reasonably may enter into a corporate transaction, such as, for example, a merger, consolidation, acquisition, or asset purchase, or if determined by Blueprint in its sole judgment that such disclosure or distribution is appropriate to protect the life, health, or property of Blueprint or any other person or entity.

4. Cookies and Other Internet Technologies

Whenever you interact with our Site, we may receive and record information from your browser including your IP address, access times/dates, type of operating system, type of web browser, “cookie” information, and the pages and searches you request, among other things. Cookies are identifiers we transfer to your computer or mobile device that allow us to recognize your browser or mobile device and track statistical information about navigation to, and throughout, certain areas of our Site, and navigation to Blueprint third party web sites. We use this information to improve your registry experience, improve administration and review Site content.

You may be able to change the preferences on your browser or mobile device to prevent or limit your computer or device’s acceptance of cookies, but this may prevent you from taking advantage of some of our Site’s features. Our advertising or affiliate partners may also transmit cookies to your computer or device when you click on ads that appear on the Site. Also, if you click on a link to a third party website, such third party may also transmit cookies to you. This Privacy Policy does not cover the use of cookies by any third parties.

We may use common Internet technology, such as web beacons and other similar technologies, to track your use of our Site. We also may include web beacons in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Site visitors to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

5. External Websites

There are a number of places on our Site where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on an advertisement on our website, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the "privacy" link typically located at the bottom of the webpage you are visiting.

6. Security Measures

Blueprint has implemented security features that are designed to prevent the unauthorized release of or access to personal information. We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. In the event we request or transmit sensitive information, such as credit card information, we use industry standard, secure socket layer (SSL) encryption. We endeavor to protect the privacy of your account and other personal information we hold in our records, but we cannot guarantee complete security.

7. Privacy Policy Coverage and Children’s Privacy

This Privacy Policy covers our treatment of personally identifiable information that we gather when you are accessing or using our Site. This policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

The Site is not intended for children under the age of 13. We do not knowingly collect personal information online from users in this age group. All users must be at least 18 years of age in order to use and provide information to the Site. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us at

8. Opt-Out Right

You may opt not to disclose personally identifiable information, except as necessary for Blueprint to provide the services, information, or products requested by you, by contacting Blueprint via e-mail at with the subject line "Privacy Opt-Out" and your request in the body of your email. We will take commercially reasonable steps to implement your opt-out requests promptly. Please note that after your deletion of such information from your account, some information may remain in our private records. We may use any aggregated data derived from or incorporating your personal information after you update or delete it, but not in a manner that would identify you personally.

9. Access and Ability to Correct Personal Data

Through your “Your Account” and “Profile Info” page you may access, and, in some cases, edit or delete certain information that you have provided to us. The information you can view, update, and delete may change as the Site changes. If you have any questions about viewing or updating information we have on file about you, please contact us at

10. California Privacy Rights

Under California Civil Code Sections 1798.83-1798.84, California residents have the right to request certain information regarding disclosure of their personal information to third parties for direct marketing purposes. This information includes a description of the categories of personal information disclosed. In order to obtain such information, please email your request to with the subject line "California Privacy" and your request in the body of your email.

11. Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

12. Visiting From Outside the United States

This Privacy Policy is intended to cover collection of information on our Site from residents of the United States. If you are visiting our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in Privacy Policy.

13. Contact

If you have any further questions about privacy or security, please contact us by sending an email at

Effective Date: August 31, 2016